Brand Style and Business Visual Identity

Mock up - And Less Product Branding

This branding story starts with a fictitious software company DBA And Less, that specialized in system file organization. From there is was free-range designing based on those two facts alone. Oh, and we had to include an ampersand in the design!

I took a deep dive into ampersand design and typography and kept drawing images to see where they would go. I loved the geometry of the hexagon and how combining them created a 3D visual effect. 

InDesign’s pattern maker and Illustrator’s Image Trace for individualizing the typography were some of the favorite tools I learned about and got a lot of practice with on this project. 

Check out the style guide  below for a more in depth view . 

For prospective clients, please click button to learn about my brand design process and the step by step flow of creating something you will love.  


Brand Style Guide

Nonprofit Annual Event Campaign

Website Design Mobile Preview

The San Diego Humane Society hosts an annual Walk for Animals event as one of its largest fundraisers of the year with a goal of raising $300,000. 

I had to develop a unique concept and then translate it to web and print materials to promote and brand the event as. A Wordpress responsive site was created, along with marketing material including fliers, social media assets, stickers and other promotional print material. 

The below slideshow shows a complete overview from concept and strategy to website layouts, print materials for promotion and reasoning behind the choices made. It’s a good overview if you are wanting a larger scale design project started that involves similar elements.